I scaled Airalo from 6M → 20M users.

I built IKEA's smart home for 40 markets.

I design systems that ship.

Founding Designer at OHR · Freelance available · EU-based · AI-native

Senior Product Designer · 7+ years Open to freelance

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0→1 Product Design

Napkin to shipped product.

Design Systems

Token-based, scalable, AI-ready.

Workshops & Sprints

Discovery, facilitation, alignment.

Live ●

OHR

Building a music culture platform giving credit back to club culture

Founding DesignerLiveMusic Tech
2024–

Airalo

Scaled global eSIM from 6M to 20M users

ConsumerGrowthSystems
2023–24

IKEA

Smart home experience across 40 markets

WebIn-storeSystems
2021–22

H&M

AI logistics tool for global merchandisers

B2BAIInternal Tools
2022–23

Husqvarna

Connected robotic mowers to mobile

IoTMobileConsumer
2022–23
Side project

Altrue

Founder-led microdonation app, pitching for seed at EA conferences

Founder0→1Pitching
2023

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More work available on request

I turn messy problems into systems that scale.

7 years in product. Now freelance. AI-native workflow. I design and I build.

Full story ↗

Contact

Let's work together

Available for freelance, sprints, workshops. Europe-based, working globally.